Our Story & Values
Why we bake the way we do.
Haru means “day” in Korean – a reminder that every day can hold a small
moment worth celebrating. Our bakery started with a simple idea:
cakes that feel gentle, comforting and thoughtfully put together,
without being heavy or overly sweet.
From the pastel tones in our shop to the soft curves on each cake,
everything is designed to feel calm, cozy and welcoming. We don’t sell online:
instead, we invite you to step into the bakery, see what’s fresh and pick
something that speaks to the occasion.
Light & Balanced Flavors
We focus on textures and sweetness levels that let you enjoy dessert
without feeling overwhelmed.
Thoughtful Details
Clean lines, simple piping and soft colors – every cake is finished with
intention, not excess.
Neighborhood First
We’re here for everyday visits as much as big celebrations, serving
our local community in Koreatown.
What you’ll see in-store
Pastel displays, warm counter, soft light.
Display
Pastel cake showcase
Neatly arranged whole cakes with simple handwritten tags.
Counter
Warm wood & cream
A cozy counter where you can chat, choose flavors and ask questions.
Details
Ribbon boxes
Cakes carefully packed in minimal boxes with a soft ribbon.
Atmosphere
Gentle playlists
Calm music, soft lighting and the smell of fresh sponge in the air.
